Advertising Slogans: Fact vs. Puffing – America’s Favorite Pasta
As a great fan of Italian food,
the following had to be regarded as an important legal case.
Ivan Hoffman has a posting on Advertising Slogans: Fact vs. Puffing regarding an Eighth Circuit Court of Appeals decision in American Italian Pasta Company vs. New World Pasta Company.
The question there was whether the phrase “America’s Favorite Pasta” is “false and misleading advertising under the Lanham Act and various state laws” if in fact a different brand of pasta had higher sales nationally.
Is being a “favorite” a question of fact or a matter of puffery?
Can consumers use their “noodles” when choosing pasta?
Read Hoffman for the legal scoop.