Why There’s No Escaping the Blog is a “Tech Trends” article at Fortune Magazine by David Kirkpatrick and Daniel Roth.
The excellent article also touches on law in the following context:
“Says Bill Gates, who claims he’d like to start a blog but doesn’t have the time: ‘As blogging software gets easier to use, the boundaries between, say, writing e-mail and writing a blog will start to blur. This will fundamentally change how we document our lives.’
Google, the company that Microsoft is playing catchup with (its Blogger.com division is the largest blogging service right now), also expects blogs to become as important as e-mail and IM. Right now, it’s working on ways to better help people find content they want in blogs, says Jason Goldman, Blogger’s product manager. But if Google’s internal use of Blogger is any indication, it also sees it as an essential business tool. Since 2003, when it bought Pyra Labs, the company that launched Blogger.com, Google’s employees have created several hundred internal blogs. They are used for collaborating on projects as well as selling extra concert tickets and finding Rollerblading partners. Google’s public relations, quality control, and advertising departments all have blogs, some of them public. When Google redesigned its search home page, a staffer blogged notes from every brainstorm session. “With a company like Google that’s growing this fast, the verbal history can’t be passed along fast enough,” says Marissa Mayer, who oversees the search site and all of Google’s consumer web products. “Our legal department loves the blogs, because it basically is a written-down, backed-up, permanent time-stamped version of the scientist’s notebook. When you want to file a patent, you can now show in blogs where this idea happened.” [emphasis added]
Read the whole thing here.