Advertising Revenue and the Recession : The Changing Media Landscape

Erik Sass at MediaDailyNews reviews the development of total advertising revenue from the year 1950 to 2008 in light of the “reality” of the “predicted recession”.

Newspaper ad revenue has been declining linearly since 1950 and is now being overtaken by broadcast TV ad revenue, which is also falling. Radio and magazines have been holding fairly steady, with some ups and downs, whereas the advertising whiz kids on the block are now outdoor advertising, cable TV and the Internet.

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